With the Time-Trial of Stage 18 of this year's Tour de France beckoning, Chris Froome will be out of the gate at 16:59 hrs today and attempting to extend his GC lead over the 17km course. That he will retain the coveted yellow jersey is in little doubt but...he doesn't have the yellow that really matters (see right).
La Grande Boucle (Tour de France) is our latest design that looks absolutely stunning in yellow but, if that's a bit too bright for you, it's available in more sedate colours that won't attract as much attention.
Also on our TdF shelf is The Badger/Le Blaireau. Bernard Hinault is a cycling legend with a scary nickname and a ferocity to match; Hinault is also being honoured with a particularly nasty 10% climb on today's TT course. Our Hinault-inspired design is adorned with his infamous bellicose quote: “Tant que je respire, j’attaque!” or "As long as I breathe, I attack!". Nobody but nobody will mess with you while you're wearing those words and Hinault's snarl on your chest (our Nick's tested it in a rough pub while wearing lycra shorts and drinking something with an umbrella in it).
Finally we've added Assassins!, a nod to bygone times when slander was de riguer in cycling, and also #EPOFree/Endorphins. The latter has absolutely nothing to do with the TdF but perfect if you like your T's with a bit of a modern tweetbookagram feel. We have offered this design to a Mr Armstrong but his PA won't return our calls...